We are always happy to share the latest goings-on at Swoon. Check back in often—we always have something fun and fabulous in the works...

Upcoming Events


Catherine Deane Trunk Show
Friday, December 4 & Saturday, December 5

Christmas is coming early to Swoon with our Catherine Deane trunk show Friday, December 4 & Saturday, December 5. Light, ethereal, and interesting, Catherine’s gowns are for the modern bride looking for a touch of romantic nostalgia.

Gowns start at $1700.

Per our usual, we are showing by appointment: 775.826.0505.


WTOO Curve Trunk Show
Saturday, January 2 & Sunday, January 3 (10-2)

We are thrilled to kick off 2016 by introducing a selection of plus-sized wedding gowns to Swoon brides. We will be hosting a WTOO Curve Trunk Show on Saturday, January 2 and Sunday, January 3 (from 10-2).

WTOO, a division of Watters, is known for their glamorous gowns with a fabulous fit. Samples in for the trunk show will be sizes 18-24.

Gown prices in this collection start at $1000.

We will be showing by appointment only and expect this event to book quickly. Call us at 775.826.0505 for an appointment.


Swoon's Small Business Revolution

Swoon was selected as one of 100 businesses in the U.S. to be part of a documentary project called Small Business Revolution originated by the Deluxe Corporation to celebrate its 100th birthday. Small Business Revolution is a year-long campaign that celebrates the vibrancy, variety and community impact of small businesses all across the country. The project aims to focus on and celebrate the importance of a personal touch and local involvement (in an era when business is becoming increasingly impersonal) through photo essays and some film.

Here's the link to our story.

We encourage you to join the revolution and check out our story and the many other inspiring stories of small business. The stories are incredible and the pictures are stunning. It's a wonderful celebration of small businesses and we are thrilled to have been part of it!



Swoon Listed in Lucky Magazine's Black Book of Cool Bridal Boutiques!

We are thrilled to report that Swoon is in Lucky Magazine's Black Book in the April issue on a list of twelve cool bridal boutiques from around the country. We are pleased as punch to be recognized by people who know fashion and know shopping.

It's pretty wonderful to look at the list and see New York, Atlanta, Denver, San Francisco, Portland…and then RENO! We are proud that we have created a big city store and experience in the biggest little city. Hooray, Swoon! Hooray, Reno!

Swoon Bridal Home Page Reno Magazine - Best of 2009 and 2010 Lucky Magazine - Black Book of Cool Bridal Boutiques - April 2011 Powered by TreeHouse Interactive