We are always happy to share the latest goings-on at Swoon. Check back in often—we always have something fun and fabulous in the works...

Upcoming Events



Wednesday, September 10 & Thursday, September 11
Final Hour! Thursday, September 11 (5:30-6:30)

The Swoon Sample Sale is back by popular demand!

Now, don't be frightened by the phrase "sample sale." There will be absolutely no scenes of brides fighting it out for dresses. This is a sample sale Swoon-style: elegant and refined.

We will have select sample dresses marked down to amazing prices (40-80% off). This is the event for you if you are looking for a deal (and if a sample dress is a good option~see more below). Spread the word if you have friends who might be interested, too.

We will be cleaning house and making room for our new fall gowns on Wednesday, September 10 from 12-6 and Thursday, September 11 from 10-5:30. We will show our samples by 45-minute private appointments on Wednesday and Thursday and then end the festivities with a FINAL HOUR on Thursday from 5:30-6:30. We will be offering an additional discount in this FINAL HOUR and it will be a first-come, first-served style shopping and saving extravaganza.

Call us to schedule a private sample sale appointment and/or call us to RSVP for the final hour: 775.826.0505.

Feel free to call us at 775.826.0505 if you have any questions you’d like to talk through.

We’re excited. We love the thrill of making dress dreams come true... at Swoon-inspiring prices.


Here’s the skinny on sample sale-ing...

Our samples are generally sizes 8, 10, and 12. The best bridal candidate for a sample is someone who is somewhere between a 6 and a 10, because bridal does run small.

The sample sale is an exercise in glamorous power shopping.

The prices are in effect for the sale dates only. As a bargain hunter, you must also be a decision maker. As always, there are no holds. Part of the glory of scoring a dream dress at a dream price is the ability to take the leap and go for it. Sample sale-ing is not for the faint of heart. It requires courage and confidence and the love of a sweet, sweet deal. All samples are a final sale.

Another sample sale tip: If you have never tried on a wedding gown, the sample sale might not the best place to start. Know thyself and understand that the sample is best suited for the bride who is ready to commit.

We ask that brides limit their guests to no more than two to three people.

It will be a bridesmaid dress bargain bonanza, as we have about 30 dresses that we will be selling between $30 and $50 (originally priced between $200 and $300–when we clean house, we do not mess around). Again, if you are a size 6 through 10 this could be a real good time.

We will also have a rack of sample veils for the taking!

You can have a sneak peek at some of the gowns we have available for purchase as samples on our “Sample Sale” page. Our sample inventory is constantly changing and so if you see something you love, you certainly do not have to wait until the sale dates to snatch it up.


Love Marley Debut Weekend
Friday, September 26 & Saturday, September 27

We are debuting Swoon’s newest designer arrival, Love Marley, September 26 & 27. Love Marley is the perfect fit for the bride who wants a little boho, a little sexy, and a whole lot of romance in her gown. The dresses are easy, breezy and fabulous.

Love Marley gowns are pleasantly priced between $1000 and $2000.

Per our usual, we are showing gowns by appointment and offering 10% off of all Love Marley gowns to welcome new gowns and new brides. Call us at 775.826.0505 for an appointment.

For a preview: www.watters.com


Bridesmaids Who Brunch
Saturday, October 25 9-12
By Reservation Only

Swoon cordially invites you and your maids to a morning fete with delectable bites and mimosas as you select equally delicious bridesmaid gowns for your wedding day delight. You will spend your hour appointment selecting gowns to try and narrowing down the bunch until you find the exact right dress (or dresses) for all your favorite ladies.

We will be offering our lovely Swoon brides 15% off their bridesmaid gowns and tossing more love and thanks their way for being Swoon brides by giving them a $50 accessories credit for Swoon brides whose parties order up their gowns during brunch. Swoon will happily offer 10% off all orders to brides’ wedding parties who found their gowns elsewhere. Bridesmaid gowns must be ordered during brunch to enjoy the discount. Call us if you need any help prepping out-of-town-maids’ orders.

We suggest that you arrive 30 minutes prior to your appointment time to peruse the collections and enjoy the little nibbles and drinks on our patio.

It’s going to be a delightful way to start the day and to get bridesmaid dresses checked off the list!

Call us at 775.826.0505 to make a reservation.


Rebecca Schoneveld Trunk Show
Friday, November 7 & Saturday, November 8

We are always on the hunt for fresh new designers who make Swoon-worthy gowns and keep things interesting. We fell in love with Rebecca Schoneveld and her line in New York last year and are so excited to bring her collection to Swoon for a trunk show weekend.

Rebecca is a cool girl who designs for cool brides. Her gowns are romantic and light and brilliantly interactive so that brides can have a hand in the design. If you have ever been the bride who says, “I just want this top with that skirt” then this line is for you.

The other piece to love about Rebecca’s line is that all of the gowns are hand sewn in Brooklyn, NY, USA.

Here’s a sneak peak: www.rebeccaschoneveld.com

Call us for an appointment at 775.826.0505.


Bliss by Monique Lhuillier Trunk Show
Friday, November 14 & Saturday, November 15

The 2015 Bliss by collection is simply outstanding.

True to the Monique Lhuillier aesthetic, Bliss gowns are sophisticated, glamorous and feminine. The fit of these gowns is also a dream come true.

Bliss gowns start at around $2500 and most fall between $2500 and $4500.

We will be offering 10% off of Bliss gowns to add to the bridal euphoria.

We will have the complete 2015 collection in for two days only. As always, we will be showing by appointment. Call us at 775.826.0505.


Tara Keely by Lazaro Trunk Show
Friday, December 5 & Saturday, December 6

We are decking the halls with couture with a trunk show from Tara Keely on Friday, December 5 & Saturday, December 6.

The Tara Keely line is designed by Lazaro (yes, that Lazaro) and are pleasingly priced around $2000. The line is fashion-forward and oh-so-dreamy. Christmas is going to come early around here with gorgeous gowns that will be fresh off of the runway.

To spread even more holiday cheer, we will be offering 10% off all the trunk show gowns for the weekend. For an appointment, please call 775.826.0505.

For a sneak peek: www.jlmcouture.com


Swoon Listed in Lucky Magazine's Black Book of Cool Bridal Boutiques!

We are thrilled to report that Swoon is in Lucky Magazine's Black Book in the April issue on a list of twelve "cool bridal boutiques" from around the country. We are pleased as punch to be recognized by people who know fashion and know shopping.

It's pretty wonderful to look at the list and see New York, Atlanta, Denver, San Francisco, Portland…and then RENO! We are proud that we have created a big city store and experience in the biggest little city. Hooray, Swoon! Hooray, Reno!

Swoon Bridal Home Page Reno Magazine - Best of 2009 and 2010 Lucky Magazine - Black Book of Cool Bridal Boutiques - April 2011 Powered by TreeHouse Interactive