We are always happy to share the latest goings-on at Swoon. Check back in often—we always have something fun and fabulous in the works...

Upcoming Events



Wednesday, September 10 & Thursday, September 11
Final Hour! Thursday, September 11 (5:30-6:30)

The Swoon Sample Sale is back by popular demand!

Now, don't be frightened by the phrase "sample sale." There will be absolutely no scenes of brides fighting it out for dresses. This is a sample sale Swoon-style: elegant and refined.

We will have select sample dresses marked down to amazing prices (40-80% off). This is the event for you if you are looking for a deal (and if a sample dress is a good option~see more below). Spread the word if you have friends who might be interested, too.

We will be cleaning house and making room for our new fall gowns on Wednesday, September 10 from 12-6 and Thursday, September 11 from 10-5:30. We will show our samples by 45-minute private appointments on Wednesday and Thursday and then end the festivities with a FINAL HOUR on Thursday from 5:30-6:30. We will be offering an additional discount in this FINAL HOUR and it will be a first-come, first-served style shopping and saving extravaganza.

Call us to schedule a private sample sale appointment and/or call us to RSVP for the final hour: 775.826.0505.

Feel free to call us at 775.826.0505 if you have any questions you’d like to talk through.

We’re excited. We love thrill of making dress dreams come true... at Swoon-inspiring prices.


Here’s the skinny on sample sale-ing...

Our samples are generally sizes 8, 10, and 12. The best bridal candidate for a sample is someone who is somewhere between a 6 and a 10, because bridal does run small.

The sample sale is an exercise in glamorous power shopping.

The prices are in effect for the sale dates only. As a bargain hunter, you must also be a decision maker. As always, there are no holds. Part of the glory of scoring a dream dress at a dream price is the ability to take the leap and go for it. Sample sale-ing is not for the faint of heart. It requires courage and confidence and the love of a sweet, sweet deal. All samples are a final sale.

Another sample sale tip: If you have never tried on a wedding gown, the sample sale might not the best place to start. Know thyself and understand that the sample is best suited for the bride who is ready to commit.

We ask that brides limit their guests to no more than two to three people.

It will be a bridesmaid dress bargain bonanza, as we have about 30 dresses that we will be selling between $30 and $50 (originally priced between $200 and $300–when we clean house, we do not mess around). Again, if you are a size 6 through 10 this could be a real good time.

We will also have a rack of sample veils for the taking!

You can have a sneak peek at some of the gowns we have available for purchase as samples on our “Sample Sale” page. Our sample inventory is constantly changing and so if you see something you love, you certainly do not have to wait until the sale dates to snatch it up.


Swoon Listed in Lucky Magazine's Black Book of Cool Bridal Boutiques!

We are thrilled to report that Swoon is in Lucky Magazine's Black Book in the April issue on a list of twelve "cool bridal boutiques" from around the country. We are pleased as punch to be recognized by people who know fashion and know shopping.

It's pretty wonderful to look at the list and see New York, Atlanta, Denver, San Francisco, Portland…and then RENO! We are proud that we have created a big city store and experience in the biggest little city. Hooray, Swoon! Hooray, Reno!

Swoon Bridal Home Page Reno Magazine - Best of 2009 and 2010 Lucky Magazine - Black Book of Cool Bridal Boutiques - April 2011 Powered by TreeHouse Interactive