We are always happy to share the latest goings-on at Swoon. Check back in often—we always have something fun and fabulous in the works...

Upcoming Events


Hayley Paige & Hayley Paige Blush Trunk Show
Friday, February 20 & Saturday, February 21

We are having a trunk show for bridal's It Girl, Hayley Paige, on Friday, February 20 and Saturday, February 21.

We are big fans of the Hayley Paige line here at Swoon. Her gowns have personality. They have whimsy. They are romantic. And, they are so much fun to wear! Hayley Paige is for the bride who wants to be remembered. Her gowns are fresh and unique, and we are smitten. The Hayley Paige numbers are in the $3000-$5000 price range.

Hayley also designs the Blush Collection with her signature whimsy and romance, but the gowns are pleasingly priced at right around $2000.

We will have both collections in for just two days only and we will show by appointment per our usual. Call us at 775.826.0505 to join in on the fun.

P.S. We will be offering 10% off on all Hayley Paige designed gowns for the weekend!


Astrid & Mercedes Trunk Show
Friday, February 27 & Saturday, February 28

We are debuting Lea-Ann Belter's newest collection, Astrid & Mercedes, Friday, February 27 & Saturday, February 28.

We love the designer's own description that the line is about petal-strewn kisses, ceremonies under the trees, dancing barefoot under twinkling lights. It's about doing on your wedding day whatever feels right.

The gowns are light, lovely, and sprinkled with a feminine sweetness that makes for a charming collection.

All of the gowns are made in Toronto and sit between $2000 and $3000.

Call to make an appointment: 775.826.0505.


Amy Kuschel Spotlight Weekend
Friday, March 6 & Saturday, March 7

Our favorite San Francisco designer only shows a new collection once a year and so this is your chance to see and celebrate a taste of the Amy Kuschel goodness headed our way for 2015. Amy's newest collection is inspired by the 1960's and is super groovy and gorgeous.

There are loads of lace gowns and ethereal little numbers within this collection. True to Amy's clean and chic style, the dresses are light, comfortable, and effortlessly beautiful.

Adding to how very special this collection is, all of Amy's gowns are responsibly custom made in the heart of San Francisco (we love that).

We are showing by appointment. This is our one and only Amy Kuschel event of the year, so if you are a fan, do come. Amy's gowns are between $1700 and $4000. This is also the one and only time where we can offer a 10% discount on Amy Kuschel gowns.

Call us at 775.826.0505 to schedule an appointment.


Untamed Petals Accessory Trunk Show
Friday, March 6 & Saturday, March 7

We are pairing our Amy Kuschel Trunk Show with a weekend of boho baubles and sparkly accessory goodness from Untamed Petals.

Untamed Petals is the creation of California cool girl Amanda Judge. Made in LA, the line includes sashes, headbands, flowers, jewels, hair pieces that are romantic and oh-so-pretty finishing touches.

This is a great opportunity for spring brides to come in finalize their wedding day looks. The fun does not have to stop with the gown.

We are showing the accessories by appointment. Call us at 775.826.0505.


Swoon Sample Sale!
Sunday, March 15 11-2

We are retooling the highly anticipated Swoon Sample Sale! Here's what you need to know...

It's happening Sunday, March 15 from 11-2.

It will be first-come, first-served. No appointments needed! (Be prepared for a limitation on your time in the dressing room and to wait for a dressing room. We have a whole game plan to keep things lovely and fun and efficient for all.)

We will have select sample dresses marked down to amazing prices (40-80% off). This is the event for you if you are looking for a deal (and if a sample dress is a good option~see more below). Spread the word if you have friends who might be interested, too.

We will have around 50 bridesmaid dresses for the taking at $40 a pop.

We are also including an accessories table this time around.

Sound fun? It will be! Keep reading if the sample sale sounds like it is for you...


Here's the skinny on sample sale-ing...

Our samples are generally sizes 8, 10, and 12. The best bridal candidate for a sample is someone who is somewhere between a 6 and a 10, because bridal does run small.

The sample sale is an exercise in glamorous power shopping.

The prices are in effect for the sale date only. As a bargain hunter, you must also be a decision maker. As always, there are no holds. Part of the glory of scoring a dream dress at a dream price is the ability to take the leap and go for it. Sample sale-ing is not for the faint of heart. It requires courage and confidence and the love of a sweet, sweet deal. All samples are a final sale.

Another sample sale tip: If you have never tried on a wedding gown, the sample sale is not the best place to start. Know thyself and understand that the sample is best suited for the bride who is ready to commit.

Brides must limit their guests to no more than two to three people. If you want our regular Swoon experience, please come another day. Sample sale-ing is all business. No champagne. No big crowds.

You can have a sneak peek at some of the gowns we have available for purchase as samples on our Facebook and Instagram pages leading up to the big sale. Our sample inventory is constantly changing and so if you see something you love, you certainly do not have to wait until the sale date to snatch it up.

We're excited. We love thrill of making dress dreams come true...at Swoon-inspiring prices.


Haute Bride Trunk Show
Friday, March 27 & Saturday, March 28

One of Swoon's favorite designers, Christian Dior, wrote about accessories, It is a question of care and taste. Don't buy much but make sure that what you buy is good.

We couldn't agree more, which is why we are dedicating another weekend to the art of accessorizing with another favorite designer of Swoon: Haute Bride.

Based, designed, and made in Los Gatos, Haute Bride's fashion-forward accessory collection is couture bling at its best.

The Haute Bride Trunk Show is a lot like playing in the most amazing jewelry box you can imagine.

The collection is simply inspiring. The Haute Bride Trunk Show is one of our favorite events of the season.

Call us at 775.826.0505 to make an appointment.


Sara Gabriel Trunk Show
Friday, April 24 & Saturday, April 25

Swoon hearts Sara Gabriel Accessories and we so enjoy our spring tradition of hosting a trunk show for her.

Sara Gabriel's accessories are perfectly Swoon-y. Everything by Sara Gabriel is custom made and the collection is chic and totally fabulous.

We particularly love this collection because Sara Gabriel takes such a fresh approach to wedding accessories. Her pieces are statements. They are artful, fashionable, feminine and so much fun to wear.

This is a must-attend event if you are in the market for a statement piece for your hair or an embellished sash. Sara also makes really incredible veils and there will be loads of marvelous options.

Sara's sweet little tag line says it all: Fresh. Adored. Couture.

As the pieces from this collection are made just for you, we can customize almost anything, offering you the opportunity to customize pieces to your heart's content. We will also offer 10% off on all of her pieces to add to the fun.

Do call to book an appointment: 775.826.0505.


Swoon Listed in Lucky Magazine's Black Book of Cool Bridal Boutiques!

We are thrilled to report that Swoon is in Lucky Magazine's Black Book in the April issue on a list of twelve cool bridal boutiques from around the country. We are pleased as punch to be recognized by people who know fashion and know shopping.

It's pretty wonderful to look at the list and see New York, Atlanta, Denver, San Francisco, Portland…and then RENO! We are proud that we have created a big city store and experience in the biggest little city. Hooray, Swoon! Hooray, Reno!

Swoon Bridal Home Page Reno Magazine - Best of 2009 and 2010 Lucky Magazine - Black Book of Cool Bridal Boutiques - April 2011 Powered by TreeHouse Interactive