We are always happy to share the latest goings-on at Swoon. Check back in often—we always have something fun and fabulous in the works...

Upcoming Events

Hey Lady Shoe Trunk Show

May 17–June 4

Hey, Lady! Looking for some crazy adorable and comfortable shoes for your wedding? Look no further than the darling designs of Hey Lady shoes.

We are going to have a shoe trunk show for Hey Lady starting May 17 and ending June 4. As fabulous shoe lovers, we couldn't resist! Have a look and see why: www.shopheylady.com.

The shoes in this collection are uber-charming, complement-grabbing, vintage-inspired confections with a dash of glam. You will want to wear them again and again and again after your wedding. As a bonus, the insoles are made with patented Poron technology used in athletic shoes and developed by NASA. They really are heavenly!

The Hey Ladies have also introduced several new options for the elusive bridal wedge in varying heal heights that are perfectly chic and perfectly bridal.

Feel free to bring your girls to check out this collection. As the ladies at Hey Lady say, these shoes are for brides, bridesmaids, moms, and dancing queens. Call for an appointment: 775.826.0505.

What exactly is a trunk show?

Haute Bride Accessory Trunk Show

Friday, May 31 and Saturday, June 1

One of Swoon's favorite designers, Christian Dior, wrote about accessories, "It is a question of care and taste. Don't buy much but make sure that what you buy is good."

We couldn't agree more, which is why we are dedicating this weekend to the art of accessorizing with another favorite designer of Swoon: Haute Bride.

Based, designed, and made in Los Gatos, Haute Bride's fashion-forward accessory collection is "couture bling" at its best.

The Haute Bride Trunk Show is a lot like playing in the most amazing jewelry box you can imagine.

And the fun doesn't stop there. Haute Bride also specializes in fashion-forward sashes for gowns and hair pieces. Whether you are looking feathers, flowers, or a statement piece there will be plenty of fabulous and distinctive baubles to peruse.

The collection is simply inspiring. The Haute Bride Trunk Show is one of our favorite events of the season.

To sweeten this already sweet little deal, we are also offering 10% off of all Haute Bride purchases made during the trunk show.

Per our usual, we are showing all of these goodies by appointment. Please call 775.826.0505.

Swoon Listed in Lucky Magazine's Black Book of Cool Bridal Boutiques!

We are thrilled to report that Swoon is in Lucky Magazine's Black Book in the April issue on a list of twelve "cool bridal boutiques" from around the country. We are pleased as punch to be recognized by people who know fashion and know shopping.

It's pretty wonderful to look at the list and see New York, Atlanta, Denver, San Francisco, Portland…and then RENO! We are proud that we have created a big city store and experience in the biggest little city. Hooray, Swoon! Hooray, Reno!