We are always happy to share the latest goings-on at Swoon. Check back in often—we always have something fun and fabulous in the works...

Upcoming Events


Bliss by Monique Lhuillier Trunk Show
Friday, November 14 & Saturday, November 15

The 2015 Bliss by collection is simply outstanding.

True to the Monique Lhuillier aesthetic, Bliss gowns are sophisticated, glamorous and feminine. The fit of these gowns is also a dream come true.

Bliss gowns start at around $2500 and most fall between $2500 and $4500.

We will be offering 10% off of Bliss gowns to add to the bridal euphoria.

We will have the complete 2015 collection in for two days only. As always, we will be showing by appointment. Call us at 775.826.0505.


Tara Keely by Lazaro Trunk Show
Friday, December 5 & Saturday, December 6

We are decking the halls with couture with a trunk show from Tara Keely on Friday, December 5 & Saturday, December 6.

The Tara Keely line is designed by Lazaro (yes, that Lazaro) and are pleasingly priced around $2000. The line is fashion-forward and oh-so-dreamy. Christmas is going to come early around here with gorgeous gowns that will be fresh off of the runway.

To spread even more holiday cheer, we will be offering 10% off all the trunk show gowns for the weekend. For an appointment, please call 775.826.0505.

For a sneak peek: www.jlmcouture.com


Swoon Listed in Lucky Magazine's Black Book of Cool Bridal Boutiques!

We are thrilled to report that Swoon is in Lucky Magazine's Black Book in the April issue on a list of twelve "cool bridal boutiques" from around the country. We are pleased as punch to be recognized by people who know fashion and know shopping.

It's pretty wonderful to look at the list and see New York, Atlanta, Denver, San Francisco, Portland…and then RENO! We are proud that we have created a big city store and experience in the biggest little city. Hooray, Swoon! Hooray, Reno!

Swoon Bridal Home Page Reno Magazine - Best of 2009 and 2010 Lucky Magazine - Black Book of Cool Bridal Boutiques - April 2011 Powered by TreeHouse Interactive