We are always happy to share the latest goings-on at Swoon. Check back in often—we always have something fun and fabulous in the works...

Upcoming Events


Swoon Sample Sale Week!

Tuesday, September 8-Saturday, September 12

Tuesday-Friday from 2:30-5:30

Saturday from 10-3

No appointments needed!

We are retooling the highly anticipated Swoon Sample Sale and making a week-long event! Here’s what you need to know…

It’s happening starting Tuesday, September 8 through Saturday, September 12.

Dresses will be categorized into three groups: $500 & Under, $1000 & Under, and $1800 & Under. There will be fab finds at all price points. This is the event for you if you are looking for a deal.

During the week, we will be showing the samples on a first-come, first-served from 2:30-5:30. On Saturday, September 12, we will be taking walk-in sample appointments throughout the day from 10-3. (Be prepared for a limitation on your time in the dressing room and to wait for a dressing room if there is a crowd. We have a whole game plan to keep things lovely and fun and efficient for all.)

If you would like to do a full sample appointment, just give us a call and we will make you a formal appointment.

We are clearing out our bridesmaid dresses as well. We will have around 40 bridesmaid dresses for the taking at $50 a pop.

Sound fun? It will be! Keep reading if the sample sale sounds like it is for you…spread the word if you have friends that may be interested.


Here’s the skinny on sample sale-ing…

Our samples are generally sizes 8, 10, and 12. The best bridal candidate for a sample is someone who is somewhere between a 6 and a 10, because bridal does run small.

The sample sale is an exercise in glamorous power shopping.

The prices are in effect for the sale dates only. As a bargain hunter, you must also be a decision maker. As always, there are no holds. Part of the glory of scoring a dream dress at a dream price is the ability to take the leap and go for it. Sample sale-ing is not for the faint of heart. It requires courage and confidence and the love of a sweet, sweet deal. All samples are a final sale.

Another sample sale tip: If you have never tried on a wedding gown, the sample sale is not the best place to start. Know thyself and understand that the sample is best suited for the bride who is ready to commit.

Brides must limit their guests to no more than two to three people. If you want our regular Swoon experience, please come another day. Sample sale-ing is all business. No champagne. No big crowds.

You can have a sneak peek at some of the gowns we have available for purchase as samples on our Instagram (#swoonbridal) leading up to the big sale. Our sample inventory is constantly changing and so if you see something you love, you certainly do not have to wait until the sale date to snatch it up.

We’re excited. We love thrill of making dress dreams come true…at Swoon-inspiring prices.


Swoon's Small Business Revolution

Swoon was selected as one of 100 businesses in the U.S. to be part of a documentary project called Small Business Revolution originated by the Deluxe Corporation to celebrate its 100th birthday. Small Business Revolution is a year-long campaign that celebrates the vibrancy, variety and community impact of small businesses all across the country. The project aims to focus on and celebrate the importance of a personal touch and local involvement (in an era when business is becoming increasingly impersonal) through photo essays and some film.

Here's the link to our story.

We encourage you to join the revolution and check out our story and the many other inspiring stories of small business. The stories are incredible and the pictures are stunning. It's a wonderful celebration of small businesses and we are thrilled to have been part of it!



Swoon Listed in Lucky Magazine's Black Book of Cool Bridal Boutiques!

We are thrilled to report that Swoon is in Lucky Magazine's Black Book in the April issue on a list of twelve cool bridal boutiques from around the country. We are pleased as punch to be recognized by people who know fashion and know shopping.

It's pretty wonderful to look at the list and see New York, Atlanta, Denver, San Francisco, Portland…and then RENO! We are proud that we have created a big city store and experience in the biggest little city. Hooray, Swoon! Hooray, Reno!

Swoon Bridal Home Page Reno Magazine - Best of 2009 and 2010 Lucky Magazine - Black Book of Cool Bridal Boutiques - April 2011 Powered by TreeHouse Interactive