We are always happy to share the latest goings-on at Swoon. Check back in often—we always have something fun and fabulous in the works...

Upcoming Events


We are taking a little summer break from events. Check back late-summer, as we will announce our fall/winter trunk show schedule then!


Swoon's Small Business Revolution

Swoon was selected as one of 100 businesses in the U.S. to be part of a documentary project called Small Business Revolution originated by the Deluxe Corporation to celebrate its 100th birthday. Small Business Revolution is a year-long campaign that celebrates the vibrancy, variety and community impact of small businesses all across the country. The project aims to focus on and celebrate the importance of a personal touch and local involvement (in an era when business is becoming increasingly impersonal) through photo essays and some film.

Here's the link to our story.

We encourage you to join the revolution and check out our story and the many other inspiring stories of small business. The stories are incredible and the pictures are stunning. It's a wonderful celebration of small businesses and we are thrilled to have been part of it!



Swoon Listed in Lucky Magazine's Black Book of Cool Bridal Boutiques!

We are thrilled to report that Swoon is in Lucky Magazine's Black Book in the April issue on a list of twelve cool bridal boutiques from around the country. We are pleased as punch to be recognized by people who know fashion and know shopping.

It's pretty wonderful to look at the list and see New York, Atlanta, Denver, San Francisco, Portland…and then RENO! We are proud that we have created a big city store and experience in the biggest little city. Hooray, Swoon! Hooray, Reno!

Swoon Bridal Home Page Reno Magazine - Best of 2009 and 2010 Lucky Magazine - Black Book of Cool Bridal Boutiques - April 2011 Powered by TreeHouse Interactive